#mymorningsmatter is all about increasing our own Well Being and changing alcohol culture by using our mornings more positively.

Take a selfie of yourself, family or friends using your mornings in a positive way. This could be anything from exercising, catching up with loved ones for breakfast, reading a new book, visiting a friend or anything else which brings you happiness, Add the #mymorningsmatter, upload it to any social media platform and nominate 5 or more people to do the same.


Hi all,

If your in the tertiary accommodation industry, you would be fully aware that managing the culture within your college or halls goes a long way to the level of success and enjoyment that your residents will experience while living with you.

For me the #mymorningsmatter program/activities/whatever you want to call it is a great means to have a proactive positive impact on your culture.

Why?  It can appeal to everybody. Is it for the active, the studious, the caffeine addicted and every other type out there.

The program is simple. It is peer led and encouraged. It can match any interest group, and the message is simple. Make your mornings matter. Get out of bed, get moving for the day and don't spend the night before out til all hours as you will miss out on the best bits of the day

While other programs like "hello Sunday morning" have proven massively successful in changing behavior. #mymorningsmatter takes it to the next level. It is holistic and all encouraging. It is not just about one cohort and one day. We all think red frogs are fantastic, but they are about harm minimisation. This is a tool to change culture from within. Not to manage it.

Nothing is off limits with #mymorningsmatter, rather everything is in scope. If you want to positively and proactively impact your community, no other program from my experience has the scope and breadth for doing good for the long term than #mymorningsmatter

James Kelly
Manager, Residence Life
Charles Sturt University.


For further information contact ADES directly via email contact@alcocups.com or phone Ash on 0488551543.. Lets place a focus for 2017 about feeling great about ourselves and helping others increase their well being #mymorningsmatter